BBC News – Japan population to shrink by one-third by 2060

Share this post:

As if the current economic environment were not difficult enough, Japan, like Germany, is slated to see a very dramatic reduction in population size by the middle of the century. As it is, pretty much all countries in the developed world are expected to see an aging of the population. This is not new news. But, brands are going to have to prepare for these inevitabilities.

When will businesses start to adapt their strategies, particularly in regard to the fight for talent? Brands are going to have to get used to “talking” with the older generations — all the while having “young” employees (who use a different vocabulary, different communication tools… and, overall, have different preoccupations).

Even China will be faced with a very dramatic change in demographics…

I think that countries such as France will need to lift their retirement age well beyond the current level… Presumably, the same will be happening in Japan, Germany and elsewhere… Let’s get ready for the LONG HAUL!

What are you going to do to get ready? My first thought is keep fit and sleep longer hours! You?

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to my bi-weekly newsletter

Subscribe to my bi-weekly newsletter

for exclusive content, insights and eye-opening videos. My promise is to stimulate, educate and entertain. I'll also give an overview of the latest content and alerts about upcoming events at which I will be speaking. You can always find my books on Amazon, including my latest book on leadership, You Lead, How Being Yourself Makes You A Better Leader by Kogan Page.

Thank you! You have successfully subscribed!

Pin It on Pinterest