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MDE19: Turning insights into dollars & cents
Kathleen Carroll is President and Chief Branding Strategist at The Branding Clinic, which has the stated mission “to unearth consumer insights for Fortune 500 companies to help their brands achieve double-digit or higher growth.” With a powerful background in branding, where she worked with P&G, Heinz and CNBC (as CMO), Kathleen is all about turning insights into dollars and cents. Her blue chip clients include a host of big brand names, such as Abbott Labs, American Express, Avon, Bath & Body Works, Johnson & Johnson, Procter & Gamble and Samsung.
In this interview, we discuss the Branding Clinic, and among other things, where Kathleen gets her sources of inspiration, what were some of the more interesting consumer insights in 2011, how the internet has changed doing market research, and some of the branding dilemmas in today’s marketplace.
To reach Kathleen Carroll:
- You can contact Kathleen via email at firstname.lastname@example.org
- By telephone +1 201 970-8066
Sites and names mentioned by Kathleen
- Paco Underhill (author of What Women Want)
- Buyology, written by Martin Lindstrom
Further resources for the Minter Dialogue Radio Show:
Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via itunes. And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Megaphone or in iTunes.