This 3″43 film was produced by filmmaker, Robin Block, of Red Sky Vision, in conjunction with Simply Communicate, ahead of a keynote speech I made at the IABC Conference in Paris (22 October 2012). In this film, I talk about my convictions about how management needs to embody the change they want to see happen in the organization. I also speak about how brands need to “be” in the way they communicate across all the channels and to the different stakeholders (clients, current and future employees and shareholders). I discuss what needs to happen inside organizations for digital marketing to succeed, and how employees need to be truly aligned de facto to the brand’s values. It’s what Robin call’s a Signature Profile.
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