On our recent family holidays to Kerala, India, I was struck how several hotels used recycled newspapers. Specifically, I found recycled newspapers being used as bags (for example, for shoes), sanitary bags, envelopes and garbage inserts. The bags were carefully constructed and came with string handles. I can’t evaluate whether these items were playing to the Bobo fantasy* of being ecologically friendly or truly represent a way of saving the planet. In any event, I thought they were effective in their function and provided a nice change from the typical hotel amenities. I didn’t get too much black ink on my fingers either! Have you remarked these types of initiatives elsewhere?

Recycled newspapers India, Minter Dial, The Myndset digital marketing*Bobo = Bohemian Bourgeois

 

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