March 4, 2014 3 keys to great SEO – Strategic Executive Opportunity New Tech Share this post: SEO – search engine optimization – continues to be a central tenet of website strategies. However, it tends to be a moving feast and opinions on how best to do SEO vary as much as the weather. As long as search continues to be a dominant route to discovery, SEO will remain important. Agencies keep on proposing new techniques, often in response to moves from within the black box of the Google algorithm. How to keep a steady path when it seems that Google is trying to pull the carpet out under “gaming” its search results? The groundwork — that underpins the best of long-term business practices — should remain the same: develop relationships, create trust and provide value. {Tweet this} As such, considering SEO is about establishing KEY words, I find that it can be a very valid way to revisit who one’s identity and competitive advantage. SEO is strategic SEO is often maligned for being a way to “game” search engines. However, when viewed with a certain distance — especially from near-term profit pressures, I believe that SEO is absolutely strategic. The way I was taught SEO by my SEO guru, Jeremy Boyé, was to create a list of ten keyword sets and ten key sentences that would become the backbone of my blog strategy. Crafting those ten sentences was a labor of love. And like any proper strategy, they need to evolve with the changing times. The notion behind these ten key phrases was to find a unique combination: consistent with who you are and what you offer corresponds to what people are looking for is different from what other people provide SEO = Strategic Executive Opportunity Crafted in such terms, the top ten keywords for which you want to be found make SEO an absolutely critical component of a marketing strategy. Choices must be made. Editorial lines must be chosen. Relevant and valuable content must be created. And, for some brands, it would make sense that certain keywords must be purchased (i.e. SEM). In reality, many brands are far too broad or vague in their definition. This is inevitably reflected in the plethoric number of keywords that feature on their Google invoice. However, poignantly, it is also reflects how undefined brands become when short-term profits dominate the mindset, as opposed to long-term value creation, storytelling and loyalty building. {Tweet this!} The process of determining the short list becomes a strategic executive opportunity to define and refine one’s brand, much less one’s presence online. How many brands — with their agencies of record — are actively culling their list of keywords down to the core, aligned with the best strategic executive opportunities? NEWSletter Subscribe to Minter’s Bi-Weekly NEWSletter and receive a free copy of the exclusive and updated 8 Golden Rules of an eReputation Your Gift For Signing Up 8 Golden Rules of an eReputation SUBSCRIBE! You have Successfully Subscribed! branding, Jeremy Boye, keyword lists, keywords, marketing, New Tech, Search Engine Marketing, search engine optimization, SEM, SEO, strategic executive opportunity, strategy Minter Dial Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His newest book Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter has a new book on leadership, You Lead, How being yourself makes you a better leader, published by Kogan Page, that released January 2021. It's easy to inquire about booking Minter Dial here. View all posts by Minter Dial Previous post Next post
Marketing Automation Mistakes - When It Goes Awry And Lessons Learned - Brand and digital strategy | Myndset by Minter Dial December 27, 2015 at 10:01 am […] (and brands that are thinking like them), there are certain tasks that are designed to help improve SEO and time on site. For example, publishers that are geared to the finance community like to include […]
Marketing Automation Mistakes — When It Goes Awry And Lessons Learned | | Minter Dial March 9, 2020 at 4:52 pm […] (and brands that are thinking like them), there are certain tasks that are designed to help improve SEO and time on site. For example, publishers that are geared to the finance community like to include […]