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Minter Dialogue Episode #121


This interview is with
Olivier Gimpel, CMO of 3Suisses, which is owned by the German Otto Group. Over the last year, 3Suisses, one of the leading catalogue companies in France (also selling in Belgium, Russia, Ukraine and Czech Republic), has undergone a total transformation, abandoning its paper catalogue to go 100% digital, as of this past September. It is a bold move, including a revisiting of its positioning, logo and team. In this podcast, Olivier goes over the key elements of this business model transformation, content marketing, their drive-to-web
magalogue and some of the lessons learned so far. A huge gamble that will be well worth following.
Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over
to iTunes to rate the podcast.
BTW: If you are using
Stitcher, my podcast is now available here.
To find Olivier Gimpel:
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Further resources for the Minter Dialogue Radio Show:

Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on
Megaphone or via
iTunes. Please don’t be shy about rating this podcast on iTunes! And for the
francophones reading this, if you want to get more podcasts, you can also find my radio show
en français over at :
MinterDial.fr, on
Megaphone or in
iTunes.
Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the
Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s
a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!