This interview is with Mikko Eerola, CMO of Idean, a global design firm, based in Helsinki, Finland. Idean works with the world’s leading companies, helping them to create long-lasting relationships with their customers, through enchanting and elegant experiences. Clients include IBM, Volkswagen, Samsung, John Deere and Sony. With over 150 people, Idean has built a strong reputation across Europe, Asia and North America. In this interview, we discuss the challenges of implementing digital transformation, particularly for businesses with retail that involves the sale of digital devices and tools.
Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.
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Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Megaphone or in iTunes.
Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!