Minter Dialogue with Ann Handley
Ann Handley is a keynote speaker of great renown, digital marketing pioneer, WSJ best-selling author, and partner and chief content officer at MarketingProfs. In the first ever themed podcast here, Ann and I riffed on ultimate frisbee metaphors and images throughout, talking about how brands should go about making ridiculously good content, the importance of developing pathological empathy, and how to navigate great digital marketing in today’s crowded marketplace. Ann provides a ton of great tips and tricks to generate and distribute great content.
Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate it.
The Golden Retriever gif per Ann Handley: what consumers think of our marketing messages!
To connect with Ann Handley:
- Sign up for Ann Handley’s bi-weekly newsletter here
- Subscribe to Marketing Profs here
- Find Ann’s best-selling books: Content Rules (co-written with CC Chapman) and Everyone Writes
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