Creating ridiculously good content with MarketingProf’s Chief Content Officer, Ann Handley (MDE292)

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Minter Dialogue with Ann Handley

ann handleyAnn Handley is a keynote speaker of great renown, digital marketing pioneer, WSJ best-selling author, and partner and chief content officer at MarketingProfs. In the first ever themed podcast here, Ann and I riffed on ultimate frisbee metaphors and images throughout, talking about how brands should go about making ridiculously good content, the importance of developing pathological empathy, and how to navigate great digital marketing in today’s crowded marketplace. Ann provides a ton of great tips and tricks to generate and distribute great content. Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate it. The Golden Retriever gif per Ann Handley: what consumers think of our marketing messages! via GIPHY

To connect with Ann Handley:

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Further resources for the Minter Dialogue Radio Show:

RSS Feed for Minter Dialogue
Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show in this podcast tab, on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here! Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

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