by Minter Dial | Jun 3, 2013 | Branding
The “idea” of customer centricity is typically rather desirable. Many companies have used the words “customer centric” sprinkled into their annual report. [Is being Customer Centric truly desirable?] The concept may be repeated in...
by Minter Dial | Oct 18, 2012 | Marketing
A couple of weeks ago, I had a dinner set up at the glamourous Oxo Tower Bar, by Harvey Nichols, in London. Prior to going, I was sent a link by my friend to the restaurant (www.harveynichols.com/oxo-tower-london-bar/). The site is reasonably attractive, with a...
by Minter Dial | Sep 18, 2012 | Marketing
The product is king!How to spot a company that isn’t customer centric? Product centric companies have a tendency to believe that they are equally customer centric. The story in the heads of top management goes along the lines of: “Product is King and...
by Minter Dial | May 4, 2012 | Social Media
There are now a good number of brands that have identified social media as a channel for customer service (Best Buy, Starbucks, Dell, Zappos to name a few). First, there was the automation trend. Then there was the outsourcing boom. Now there is the...
by Minter Dial | Feb 14, 2012 | Social Media
Is your team on board with your client centric strategy?Who’s on first? I love this old line from Abbott & Costello (see the absolutely hilarious 1945 video below) and made famous around the world by Tom Hank in Forest Gump. As businesses struggle to figure...
How to tag someone on LinkedIn if their name doesn’t come up?
