Minter Dialogue Episode #86 This interview, recorded on January 14, 2014, is with Nicolas Bordas, VP of TBWA Europe (part of the Omnicom Group) and President of Being Worldwide, an integrated communications agency. Nicolas is very much a man who walks the talk, with a...
Here is an infographic on the topic of digital in retail, or digitail as Nicolas Bordas (VP TBWA Europe) likes to say. What is Digitail? Digitail concerns all digital tools and applications at the point of the sale (in retail). For the purpose of this infographic, we...
I attended the Hub Forum 2012, founded and run by Vincent Ducrey and Emmanuel Vivier, in Paris this week. It’s a grand event, attracting the luminaries of the net in France, the top brass of the French ad agencies as well as some high profile managers in...
Digital Evolution to Revolution This week, I attended the Hub Forum 2011, the 2nd edition of this new media executive congress. There was a stacked line-up of people on stage throughout the 1 1/2 days and a good-sized audience. On the social media front, there was...