Interview with Nicolas Bordas, VP of TBWA Europe: Talking digital marketing for business (MDE86)

Minter Dialogue Episode #86

This interview, recorded on January 14, 2014, is with Nicolas Bordas, VP of TBWA Europe (part of the Omnicom Group) and President of Being Worldwide, an integrated communications agency. Nicolas is very much a man who walks the talk, with a very well read blog and a vibrant Twitter following. In this interview, we talk about the agency offer, the issues for agencies in integrating digital, the big challenges for brands, the opportunities for business leaders today in social media, and some guidelines for brands creating international social media strategies. A vivid conversation.

By the way, you can also sign up to the Minter Dialogue podcast here via iTunes.

To connect with Nicolas Bordas:

• Nicolas’ blog (in French): “L’idee qui tue” (or The Killer Idea)
• Follow Nicolas on Twitter

Sites mentioned by Nicolas Bordas:

• Brian Solis, WTF
• Ads of the World
• Taxi Design
• Check out Maxime Delmas’ blog Creapills , alternatively you can follow Maxime on Twitter
• Fubiz
• And, you can follow which CEOs are on Twitter via @Tweetbosses

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Further resources for the Minter Dialogue Radio Show:

Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Buzzsprout or in iTunes.

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. I invite you to take a spin!