This interview, recorded on January 14, 2014, is with Nicolas Bordas, VP of TBWA Europe (part of the Omnicom Group) and President of Being Worldwide, an integrated communications agency. Nicolas is very much a man who walks the talk, with a very well read blog and a vibrant Twitter following. In this interview, we talk about the agency offer, the issues for agencies in integrating digital, the big challenges for brands, the opportunities for business leaders today in social media, and some guidelines for brands creating international social media strategies. A vivid conversation.
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And, you can follow which CEOs are on Twitter via @Tweetbosses
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Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Megaphone or in iTunes.
Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. I invite you to take a spin!
Text transcript would be super so we can skim. Video or audio are just off putting. Unskippable. Sorry but pass.
Glad you found some useful information! It’s important to
have a well thought-out plan before you undertake any kind of marketing