Minter Dialogue Episode #86

Nicolas Bordas, The Myndset digital marketing brand strategyThis interview, recorded on January 14, 2014, is with Nicolas Bordas, VP of TBWA Europe (part of the Omnicom Group) and President of Being Worldwide, an integrated communications agency. Nicolas is very much a man who walks the talk, with a very well read blog and a vibrant Twitter following. In this interview, we talk about the agency offer, the issues for agencies in integrating digital, the big challenges for brands, the opportunities for business leaders today in social media, and some guidelines for brands creating international social media strategies. A vivid conversation. By the way, you can also sign up to the Minter Dialogue podcast here via iTunes.

To connect with Nicolas Bordas:

Sites mentioned by Nicolas Bordas:


Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes.  Please don’t be shy about rating this podcast on iTunes!   And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at :, on Megaphone or in iTunes. Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. I invite you to take a spin!

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