by Minter Dial | Feb 8, 2026 | Meaningfulness, Minter Dialogue, Podcast
Minter Dialogue with Zach Mercurio Zach Mercurio is an author, researcher, and facilitator, perhaps most recognisably known for his focus on the core human need to matter. Dad first (as he puts it), Zach’s work spans coaching leaders, working with organisations, and...
by Minter Dial | Jun 9, 2015 | Marketing, Meaningfulness
Branding is everyone’s responsibility When I am talking about branding with smaller company (SMB) leaders, I often find the interest level in their own brand to be, at best, primitive. I hear statements such as: Branding is not relevant for my size of business;I...
by Minter Dial | Jun 2, 2015 | Leadership, Meaningfulness, Responsibility
“Oh yes, that’s super important,” this product marketer said to me, referring to the position of the bottle of shampoo on the shelf. Hum, I thought to myself. How important is important? As more and more brands work to connect with their customers...
