In today’s tumultuous times, it takes more than reading tea leaves to predict your future prospects. I read with not a little interest a couple of recent articles about my former employer, L’Oreal, the #1 beauty company in the world. First, there was the...
Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand’s authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and advertising (as a practice)...
In a recent conversation I had with a CEO of an online site, we exchanged on the almost conflicting nature of giving bold direction and vision versus empathic collaboration and listening skills. On the one hand, if we adhere to the ‘modern’ school of...
How to tag someone on LinkedIn if their name doesn’t come up?
