Spending on US political campaigns

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Until recently, I wasn’t aware that US presidential candidates were only allowed to accept $2,300 from a single individual in the primaries and another $2,300 for the presidential campaign. The only exception is the candidate him/herself who is allowed to invest as much as he/she wants. A candidate such as Michael Bloomberg therefore has a significant financial advantage should enter the course. Meanwhile, given the direction of consumer habits and the choice and consumption of media, the way that money will be spent will likely make the bigger difference in 2008. John Edwards’ presence in Twitter.com is an example. Just make sure he doesn’t spend $400 per haircut every time! We know the candidates have to spend on image, but…

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