The BBC reports yesterday from the ongoing BA (British Association) Festival of Science at York University conference that Facebook is estimated to cause 130 million pounds PER DAY in lost productivity. Naturally, after one considers the lost productivity of phone calls and emails, it is only likely that one would analyze the lost productivity of the internet and, more specifically, the individual applications. My opinion is that Facebook is in the eye of the storm and the storm will blow over; but, if companies start to filter individual applications, other applications will surface in any event. As with the telephone and email, freedom of choice will be put to the test and reflect on each corporation’s culture. Personally, I see lots of great applications for companies to use social media sites for new communication methods. And if access is limited/refused, then companies will not be able to understand or utilize these interesting new opportunities.

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