Prada creates “temporary” store in Paris 8e (92 rue Faubourg St Honore)

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Ariane Dandois rue St Honore 75008 ParisWhile Prada renovates its flagship store on rue Faubourg St Honoré, they have created a temporary storefront at 92 rue Faubourg St Honoré, Paris 75008, (previously it was the chic Ariane Dandois art gallery, pictured right courtesy of Google Maps).  Even if this is merely a temporary move, PRADA has decorated it in a way which I must classify as startlingly attractive.  Mixed in with the existing architecture, the store has a lovely trompe l’oeil overlay all around the outside of the building, replete with a faux bridge structure, street lamps, railing and statues.

Prada temporary store on rue Faubourg St Honoré
View from the front of the store (just 100 metres from the Elysées Palace)
Prada Store Front Faubourg St Honore, Paris
View of the store from the side, rue Saussaies, 75008

Makes for quite a strong impact, and considering the large number of tourists that come to ogle at the entrance of Elysées, I dare say the store should gain some good foot traffic.  Meanwhile, this is how they have left the scene further down the road at their flagship store, where they explain that if you mozy on down some 500 metres, you can find the Prada goodies.  Not bad planning, I say, even if I am not a fan of their brand.

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