While Prada renovates its flagship store on rue Faubourg St Honoré, they have created a temporary storefront at 92 rue Faubourg St Honoré, Paris 75008, (previously it was the chic Ariane Dandois art gallery, pictured right courtesy of Google Maps). Even if this is merely a temporary move, PRADA has decorated it in a way which I must classify as startlingly attractive. Mixed in with the existing architecture, the store has a lovely trompe l’oeil overlay all around the outside of the building, replete with a faux bridge structure, street lamps, railing and statues.
Makes for quite a strong impact, and considering the large number of tourists that come to ogle at the entrance of Elysées, I dare say the store should gain some good foot traffic. Meanwhile, this is how they have left the scene further down the road at their flagship store, where they explain that if you mozy on down some 500 metres, you can find the Prada goodies. Not bad planning, I say, even if I am not a fan of their brand.