Written by Mitch Joel, a man [and social media guru] whom I have had the pleasure of being connected to for the past 5 years, “Six Pixels of Separation” has just come out in North America. I haven’t read the book yet, but I surely will. In the interim, I thought I’d post this YouTube video from Mitch.
It is one of the world’s greatest questions, and yet one that is so often left out, especially as it regards management orders and style. If you give the why, you will get the buy in. And, as this 1″19 video from Mitch Joel says, if you understand WHY, you might put in place and execute a better social media strategy.
“Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.”
Available on Amazon of course, here.