Interview with Jonathan Salem Baskin – author, blogger & speaker on branding

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Jonathan Salem Baskin

Dialogue with Jonathan Baskin on global brand challenges

Here is a Boxing Day interview with Jonathan Salem Baskin, global brand strategist and reputed author, blogger and speaker on branding.  Specifically, Jonathan is author of “Branding Only Works on Cattle” (2009) as well as “Bright Lights & Dim Bulb” (updated for 2010) and “Histories of Social Media” (Oct 2010 pre-release); and he has a successful column on AdAge.

In this interview, we take a retrospective look at 2010 and share ideas and opinions on what brands need to do, going forward. Jonathan shares his point of view on branding differences in North America and Europe, with how communities can be created differently.  We also take a look at social behavior and social media marketing from a historical perspective (i.e. crowd sourcing in the French Revolution, two-way conversations between brands and consumers that existed long ago…).  Please drop by and share your comments.


A few sites that JSB enjoys:

To read or follow Jonathan, here are the best locations:


Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show here on Megaphone or via itunes.  And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at :, on Megaphone or in iTunes.


3 Comments, RSS

  1. Yael Rozencwajg

    This interview is really super interesting to listen to.
    It's making a lot of sense for the upcoming year and how to "educate" companies on what is the marketing for a brand is really about.
    Thank you Minter for sharing with us this high quality interview !

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