by Minter Dial | Dec 31, 2011 | New Tech
Bringing value added innovation to your digital marketing With over 500,000 applications now available for your iPhone and iPad alone, it is easy for apps to get lost, forgotten or discarded. According to the recent TechCrunch App-ocalypse article, the average iPhone...
by Minter Dial | Dec 28, 2011 | Social Media
You are your ( social ) network The case of Noah Kravitz has hit front page and, rightly so. If you haven’t heard about it, you should read this article in the New York Times. In short, Noah Kravitz is being sued for damages — to the tune...
by Minter Dial | Dec 23, 2011 | Marketing
Great Branding: Great Listening The social web has been said to turn the world upside down, putting the power into the hands of the consumer. Others harken back to a time when the street shopkeeper knew all of his/her customers by name. You will find some people...
by Minter Dial | Dec 21, 2011 | Marketing
Words that go So-Lo-Mo must go Co … As the So-Lo-Mo (Social-Local-Mobile) expression gradually goes mainstream, I ponder how the myndset within organizations must change to accommodate the new style(s) of marketing. Being social is already a...
by Minter Dial | Dec 19, 2011 | Marketing
Storytelling is all the rage… In a quest for content, brands are looking to create stories to recount (online, in particular). The catch is that the stories must resonate with their audience and, more pressingly, must ring true for the employees. I see...