December 21, 2011 Brand Marketing: What’s the engine for your Locomoso? 59 keywords! Marketing Share this post: Words that go So-Lo-Mo must go Co … As the So-Lo-Mo (Social-Local-Mobile) expression gradually goes mainstream, I ponder how the myndset within organizations must change to accommodate the new style(s) of marketing. Being social is already a challenge. Providing a mobile platform is forcing a shift in habits. Creating a local programme means being super close to clients and distribution. What can be the glue that keeps it all together? The Age of Co In the English language (depending on the dictionary), there are 9,058 words that begin with the two letters CO. Oddly enough, not all of them are compound words such as co-working and co-creation. In the wordle that I created below, I selected 59 words which, for me, underpin the new myndset that must accompany the So-Lo-Mo trifecta. 59 key words for your brand's organizational SEO! The bigger the word, the more forceful and important it is as far as gaining traction in the SoLoMo world. I’d call this the New Co Age – as opposed to the Steel, Coal, Iron or Ad Age — for brand marketers and digital marketing. If brands were to be marked for their abilities on these 59 key words, I wonder if one could draw a correlation with success? These 59 key words would be tantamount to working on SEO on brand marketing–and has implications for the way the organization operates. How does your CEO incarnate these 59 key words? Do the Human Resources team hire and fire according to a similar mindset? Which are the key words that you fancy? Would you like to add any others? Please do! NEWSletter Subscribe to Minter’s Bi-Weekly NEWSletter and receive a free copy of the exclusive and updated 8 Golden Rules of an eReputation Your Gift For Signing Up 8 Golden Rules of an eReputation SUBSCRIBE! You have Successfully Subscribed! brand marketing, branding, communication, content, leadership, local marketing, marketing, mobile marketing, organizational SEO, so-lo-mo, social marketing Minter Dial Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His books include Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's newest book on leadership, You Lead, How being yourself makes you a better leader, published by Kogan Page, was released January 2021. It's easy to inquire about booking Minter Dial here. View all posts by Minter Dial Previous post Next post
Pseudopam December 21, 2011 at 5:28 pm Hi Minter, thanks for a compelling thought! I was drawn in by the loco title of your post, and as someone whose family name begins with a "CO" (how SoLoMo of me!), I must say I was not disappointed. Among those you worldled, my favorite words are: communicate, community, conversation and cool. And I would add COnstructive (I don't think it's up there).
Minter Dial December 22, 2011 at 7:53 am @pseudopam, Mr Co! Thanks for coming by. Constructive would be a great 60th addition! Thanks.
Are you for fun or functional? A brand marketer’s dilemma | Specialist in branding, digital marketing, social media and eLearning to help transform your organization. | The Myndset by Minter Dial January 23, 2012 at 1:09 pm […] (ie. no good), you had better go back to the starting block. More often than not, great brand marketing needs a good dose of both fun and functionality, form and content, and emotion and […]
Social Media and the Women’s Forum – The relevance of social media at events | Branding and digital marketing strategy | The Myndset by Minter Dial April 29, 2012 at 4:24 pm […] For brands, I believe that events are an extremely important part of marketing mix. For as much as budgets are being reduced and marketing dollars are moving (if not flooding) onto the digital platforms, the notion of the In Real Life (“IRL”) event is a way to connect in deeper ways. Events represent a social and unique experience. They combine several elements: handshaking and live networking, a one-time out-of-office experience, conversation and downtime. It is in this context that social media is a perfect way to perpetuate the IRL event – call it a “blended” networking or, for brands, a blended marketing mix. […]