I had the chance to meet François Pétavy, a fellow INSEAD alum, who is CEO of Eyeka, a successful French start-up providing a co-creation and crowdsourcing platform for brands around the world. Eyeka manages a community of over 140,000 creative consumers who participate and co-create with brands on a wide array of briefs that focus on consumer insights and innovation. In this interview with François, we look at the service that Eyeka provides and the particularity of Eyeka (versus existing competition), whose roots are decidedly French. Eyeka provides a very intresting semiological viewpoint that makes it stand out from the crowd (so to speak). Eyeka provides another example of why being open and collaborative in spirit can be an invaluable asset in the fast-moving world of marketing.
To follow or contact Eyeka and/or François Pétavy: