I had the chance to meet François Pétavy, a fellow INSEAD alum, who is CEO of Eyeka, a successful French start-up providing a co-creation and crowdsourcing platform for brands around the world. Eyeka manages a community of over 140,000 creative consumers who participate and co-create with brands on a wide array of briefs that focus on consumer insights and innovation. In this interview with François, we look at the service that Eyeka provides and the particularity of Eyeka (versus existing competition), whose roots are decidedly French. Eyeka provides a very intresting semiological viewpoint that makes it stand out from the crowd (so to speak). Eyeka provides another example of why being open and collaborative in spirit can be an invaluable asset in the fast-moving world of marketing.
To follow or contact Eyeka and/or François Pétavy:
Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993).
His books include Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, which bowed in December 2018. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's latest book, You Lead, How being yourself makes you a better leader, published by Kogan Page, won the Business Book Award 2022 in the category of Leadership.
His current work is around fostering more meaningful conversation, with his featured publication on Substack: Dialogos, Fostering More Meaningful Conversations.
It's easy to inquire about booking Minter Dial here.
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