Interview with Joakim Nilsson, head of Social Media at BetclicJoakim Nilsson, Interview with The Myndset

Joakim Nilsson has been in charge of social media at Betclic Everest Group for over a year and a half.  Previously, he had been with in Malta and has 6 years experience in the online gaming industry.  I met Joakim doing a panel on Social Media Club Internet TV about social media trends (see the show here), along with Frederic Bascanuna, Pamela Poole and Fabrice Epelboin.  In this podcast interview, we discussed the implementation of a social media dashboard, as well as a couple of interesting operational case studies at Betclic  Everest, including how to create an ambassador fan page on Facebook and some outbound customer service activities.

2012 forecast for social media

We finished with a review of Joakim’s forecast for social media in 2012.  Here’s the précis from Joakim:

  1. companies will no longer organize for, but around social media
  2. organizations will recognize the value of customer influence
  3. 2012 will be the breakout year of Google +

Sites mentioned by Joakim:

To find Joakim Nilsson:

  • Joakim Nilsson’s Blog: Social Business and Web Strategy
  • Follow Joakim on Twitter
  • Email joakim.nilsson at


Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via Apple Podcasts.  And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at :, on Megaphone or in iTunes.

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