February 12, 2012 What Are 4 Key Words For Effective Leadership Today? I Want You! LeadershipSocial Media Share this post: Leadership under siege With all the changes under foot, between the economic and political crises, much less the upheaval in business caused by the new digital technologies, management is generally not in a comfortable position. Organizations are needing to transform themselves almost overnight. Business models, product life cycle, talent management, sustainable development… These are some of the many challenges facing leadership. And yet, at the core, remains the employee. Putting the client first is all very well, but most organizations are far too inwardly focused (due to elements such as short-term profits, tight-lipped product development, internal politics) to figure out how to listen to the client. In order better to serve the client, organizations could start by regaining the confidence of their employees. Brands need to find, hire, train and retain great staff in order to execute excellence in service. Keeping quality employees — especially in the more demographically challenged economies — will be one of the major corporate battlefronts of the future. If you think it was hard before, try in ten years time. Cultural shift beyond social media Getting the internal climate right such that employees feel engaged, enthusiastic and prepared to go beyond the “call” will be vital. And, in large part, despite the wonderful opportunities to integrate new technologies, business and social media networks, etc., I believe it is a case of getting back to basics. It sounds trite, but I know from experience that it is easier said than done. I WANT YOU Leaders need to adopt the I WANT YOU philosophy. This zippy little acronym speaks to the four greatest “soft” (ie. human resources) challenges faced in organizations: Learning. Explain the why. Allow your employees to learn, understand the reasons for the vision and orders given. Collaborative. Be in a listening frame of mind. Think to build together, to collaborate, think by association. Use AND in the place of BUT, and be constructive and additional in your conversational style. Effectiveness. To the extent the resources are limited, we need urgently to make tough choices to stop wasting efforts on “old” paradigms and stop staying in the comfort zone. In order to optimize our time (and avoid prevalent burnout), we need to eliminate the unnecessary and get focused on the true levers of business. This means saying “no” to some old ideas and culling the new ones. Motivation. There is no stronger tool for motivating your team than recognition. Here’s a video that describes the I WANT you myndset. Would love to have your feedback! NEWSletter Subscribe to Minter’s Bi-Weekly NEWSletter and receive a free copy of the exclusive and updated 8 Golden Rules of an eReputation Your Gift For Signing Up 8 Golden Rules of an eReputation SUBSCRIBE! You have Successfully Subscribed! business and social media, collaborative leadership, Digital Marketing, effective leadership, I want you, leadership, motivation, new techonlogies, social media Minter Dial Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His books include Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's newest book on leadership, You Lead, How being yourself makes you a better leader, published by Kogan Page, was released January 2021. It's easy to inquire about booking Minter Dial here. View all posts by Minter Dial Previous post Next post
JC Normand February 18, 2012 at 7:30 pm I W.A.N.T. you is an attractive-easy-to-remember concept explaining how careful we need to be with employee motivation. I definitely agree with the WHY which can certainly get a great applause from all those who are anxious to pull in the Y generation. Dropping out the “buts” is an effective way towards innovation. To take it further, I suggest the focus be put on cooperation rather than collaboration; cooperation enhances the collaborative process the manager is engaged in : he is not just intent on having people working side by side ; he wants more from them and he’s getting it each time he succeeds in building a dream team where each member knows clearly what he has to do , why he’s doing it and for what global purpose beyond his desk he’s committed to. A great way of blending corporate goals with CSR (Corporate Social Responsibility). Check http://rhinc.wordpress.com next week for a short topic on cooperation vs collaboration !
To blog or not blog? A very real question for any CEO | Thought leadership in branding and digital marketing | The Myndset by Minter Dial March 27, 2012 at 2:06 am […] company to move forward in accepting the “2.0″ aka conversational mindset, the top-down leadership example remains pertinent and […]
MDE27: Brian Platz, founder Silkroad Point: gauging employee influence | Thought leadership in branding and digital marketing | The Myndset by Minter Dial March 27, 2012 at 1:59 pm […] and solutions for HR… In short, it is a system that can accompany a more evolved form of leadership. Among its many facets, Silkroad will help Human Resources team to calculate an employee’s […]