This interview is with my old colleague and friend, Dominic Tremblay, who left L’Oreal to launch his own creative agency, Tuxedo. Dominic is on the cutting edge of marketing and digital marketing, in particular. His agency has gained huge traction in North America, making several wildly successful viral videos, including Zombie Boy “Go Beyond the Cover” for Dermablend (embedded below) with over 10 million views and, for which his team won a Lion Award at Cannes 2012 (congratulations!). More recently, they created the engaging game Booty Break for Vichy. In this interview, we’ll get some inside scoops and tricks of the trade.
Go Beyond the Cover – Zombie Boy
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