Mde45: Interview With @odile_roujol, Svp Brand And Communications At Orange France

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Minter Dialogue avec Odile Roujol

odile roujol, on Minter Dialogue Myndset Marketing Digital

This interview is with Odile Roujol, a friend and ex-colleague from my days at L’Oreal and now SVP, in charge of Brand and Communications for the French telco giant, Orange. Being the delivery mechanism across all our screens, it’s a fascinating world, making Orange far upstream compared to most brands. Orange France is pioneering in many areas, bringing content and engagement through the multiple channels they operate. Odile is at the heart of what we might call blended communications or blended marketing.  We talk about Sosh, Orange‘s social media strategy and the management of the executive eReputation à l’Orange.  I’m sure you will enjoy hearing about what Orange is up to as well as what’s in store for 2013.

To connect with Odile Roujol:

Some of the sites mentioned by Odile Roujol

  • The relationship building site (in French) Le Collectif : www.lecollectif.orange.fr
  • A cross section of Orange’s principal Facebook pages :  Orange.France (more corporate), Orange.fan (younger), sosh (collaborative mobile service), Orange.cinema.fr (film), ensembleavecleXV (rugby), musique.orange.fr (music)
  • To see Orange’s principal Twitter feeds (en français as well)
  • Orange on Pinterest : orangefrancesoshfr

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Further resources for the Minter Dialogue podcast:

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Meanwhile, you can find my other interviews on the Minter Dialogue Show in this podcast tab, on Megaphone or via Apple Podcasts. If you like the show, please go over to rate this podcast via RateThisPodcast!

And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at: MinterDial.fr, on Megaphone or in iTunes.

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18 Comments, RSS

  1. […] Interview with Odile Roujol, SVP in charge of Brand and Communications for the French telco giant, Orange. Being the delivery mechanism across all our screens, it’s a fascinating world, making Orange far upstream compared to most brands. Orange France is pioneering in many areas, bringing content and engagement through the multiple channels they operate. Odile is at the heart of what we might call blended communications or blended Marketing. We talk about Sosh, Orange's social media strategy and the management of the executive e-reputation.  […]

  2. […] Interview with Odile Roujol, SVP in charge of Brand and Communications for the French telco giant, Orange. Being the delivery mechanism across all our screens, it’s a fascinating world, making Orange far upstream compared to most brands. Orange France is pioneering in many areas, bringing content and engagement through the multiple channels they operate. Odile is at the heart of what we might call blended communications or blended Marketing. We talk about Sosh, Orange's social media strategy and the management of the executive e-reputation.  […]

  3. […] Interview with Odile Roujol, SVP in charge of Brand and Communications for the French telco giant, Orange. Being the delivery mechanism across all our screens, it’s a fascinating world, making Orange far upstream compared to most brands. Orange France is pioneering in many areas, bringing content and engagement through the multiple channels they operate. Odile is at the heart of what we might call blended communications or blended Marketing. We talk about Sosh, Orange's social media strategy and the management of the executive e-reputation.  […]

  4. […] Interview with Odile Roujol, SVP in charge of Brand and Communications for the French telco giant, Orange. Being the delivery mechanism across all our screens, it’s a fascinating world, making Orange far upstream compared to most brands. Orange France is pioneering in many areas, bringing content and engagement through the multiple channels they operate. Odile is at the heart of what we might call blended communications or blended Marketing. We talk about Sosh, Orange's social media strategy and the management of the executive e-reputation.  […]

  5. There are much lessons to be derived from this correspondence in regards with product communications, which are B2C oriented. Listening to the audience and consumers holds keys to our performance metrics.

  6. There are much lessons to be derived from this correspondence in regards with product communications, which are B2C oriented. Listening to the audience and consumers holds keys to our performance metrics.

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