June 28, 2013 Krista Madden, founder of Handpicked Media, linking brands with bloggers (MDE67) PodcastSocial Media Share this post: Minter Dialogue #67 This interview is with Krista Madden, founder of Handpicked Media, an agency that represents bloggers and vloggers from a wide array of areas, including fashion, beauty, parenting, food and travel. Handpicked Media specializes in arranging custom-made relationships between brands and these bloggers which, combined, have over 39 million page views. In this interview, we discuss some cases, as well as what it takes for a brand to make a successful campaign. For those of you who are regular listeners, you will find a new jingle at the beginning of the show, courtesy of my friend, Pierre Journel, author of the Guitar Channel. I invite you to take a spin! You can also sign up to the Minter Dialogue podcast here via iTunes. To connect with Krista Madden: You can follow Krista on Twitter @Beautyanthedirt. (Krista is a Twitter maven!) Site(s) mentioned by Krista: An example of a blog post (by “EmTalks”) on Nivea deodorant about cooking under stress Another example of blog coverage of Nivea’s deo by Pearls & Poodles. ————– Further resources for the Minter Dialogue Radio Show: Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Buzzsprout or in iTunes. NEWSletter Subscribe to Minter’s Bi-Weekly NEWSletter and receive a free copy of the exclusive and updated 8 Golden Rules of an eReputation Your Gift For Signing Up 8 Golden Rules of an eReputation SUBSCRIBE! You have Successfully Subscribed! Beauty and the Dirt, blogger outreach, bloggers, branding, Handpicked, Handpicked Media, Jeremy Waite, Krista Madden, online marketing, Podcast, social media Minter Dial Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His newest book Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter has a new book on leadership, You Lead, How being yourself makes you a better leader, published by Kogan Page, that released January 2021. It's easy to inquire about booking Minter Dial here. View all posts by Minter Dial Previous post Next post