Social media strategy for financial services with Joyce Sullivan (MDE141)

Share this post:

Minter Dialogue Episode #141 —Joyce Sullivan Joyce Sullivan

is the founder and CEO of SocMediaFin, Inc., a social media consultancy that provides leadership training for financial services, regulated industries, non-profit organizations, and specialty firms. Her firm provides social media strategy and policy development, social media program development and management, as well as training and talent development programs. Joyce is an Adjunct Professor of Social Media and Communications at Baruch College, City University of New York, in the School of Public Affairs. Previously, she served as VP, Professional Services at Socialware. In this role, she led a professional services team that offered social business strategy, consulting and practice management for enterprise clients and financial institutions. She was Chief Digital Strategist and an Advisory Board Member for the Financial Women’s Association and has spoken at numerous industry conferences and events on the topic of global financial services and social media challenges. Joyce is a former VP at Credit Suisse and JPMorgan Chase, where she worked in Strategic Change, responsible for leading and supporting Investment Banking front office and middle office managed lending new product and client initiatives. She has been awarded the Financial Women’s Association Social Media Leader Award (2013) and was recognized by the New York Women’s Agenda as a Galaxy Award Honoree (2012).

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

BTW: If you are using Stitcher, my podcast is now available here.

To connect with Joyce Sullivan:

Sites mentioned by Joyce:


Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at:, on Buzzsprout or in iTunes.

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.