Managing The Employer Brand and How to Make M&A Work – Simon Barrow on MDE180

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Minter Dialogue Episode #180 —

This interview is with Simon Barrow, a man with an illustrious career in brand management  and agencies, who founded and ran People in Business for 21 years. Simon pioneered the notion “Employer Brand” and now helps businesses on managing their Employer Brand as well as looking at those thorny people issues in their mergers and acquisitions. In this podcast, Simon and I discuss a broad array of leadership challenges, including employer branding and explore how big companies and conglomerates can manage an employer brand while allowing individual brands to thrive. We also look at some of the “soft” issues revolved around M&A.

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

To connect with Simon Barrow:


Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at:, on Megaphone or in iTunes.

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

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