Interview with Brian Solis, Author of X: The Experience When Business Meets Design (MDE187)

Share this post:

Minter Dialogue Episode #187brian solis

This interview is with Brian Solis, principal analyst at Altimeter. Brian is an anthropologist, futurist, author, speaker and bona fide global influencer in the world of digital. Brian has just published his latest book, “X: The Experience When Business Meets Design,” which places experiences as the core of the new brand. We discuss his new book and some of the important concepts within.

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

Brian Solis has been a guest on the show before, of course!

To connect with Brian Solis:


Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at:, on Megaphone or in iTunes.

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!


4 Comments, RSS

  1. […] Marketing is in the Experience. You don’t need to spend heavily on traditional marketing to make a massive worldwide success. It has been reported that the company barely did any advertising. I certainly saw none. It started with seeding with gamers, making for a super easy download, providing a great user experience as well as something “to write home about,” bragging rights included. However, if normal businesses can’t be adopting the same marketing concepts exactly, the opportunity is to figure out and deliver an amazing your brand experience! Brian Solis is one to talk about that! […]

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.

Pin It on Pinterest