How To Optimize Your Mobile Marketing With Oisin Lunny (MDE213)

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Minter Dialogue with Oisin Lunnyoisin lunny

This interview is with Oisin Lunny, speaker, musician and mobile expert. Oisin is Senior Marketing Development Manager and roving evangelist at Open Market, a mobile engagement platform for enterprise. In this conversation, we talk about how music can help set your digital mindset, what’s going on in mobile, how to optimise your mobile strategy and the power and setbacks of SMS and MMS as a marketing tool.

Good advice from Lunny: Reply to any unwanted SMS message STOP

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

[tweet_box design=”default” float=”none”]“We have a planet of smart phones populated with phono-sapiens … and we have reached a stage beyond app hysteria.”@oisinlunny[/tweet_box]

[tweet_box design=”default” float=”none”]“The #1 rule in any kind of SMS-based communication or marketing is that it has to be relevant. Otherwise, it’s game over.” @oisinlunny[/tweet_box]

To connect with Oisin Lunny:

Site(s) mentioned by Oisin:

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Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at: MinterDial.fr, on Buzzsprout or in iTunes.

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

One Comment, RSS

  1. […] experience. After his book “How to Wow,” Adrian has just penned, Punk CX, edited by Oisin Lunny. It’s a tremendous read for anyone interested in making waves and shaking things up for […]

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