Is Customer Centricity Really The Answer? Stan Phelps Says Not (MDE249)

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Minter Dialogue with Stan Phelpsstan phelpsStan Phelps

is a keynote speaker, Workshop Facilitator at PurpleGoldfish, and best-selling author (Purple Goldfish). He’s also a Forbes Contributor, faculty member on ANA’s School of Marketing and serves as an adjunct instructor at Rutgers Business School. Last but not least, Stan’s an IBM Futurist. In this conversation, Stan and I explore how companies need to move from being merely customer centric to truly purposeful and why that’s not only good for society, it’s good for business.

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

To connect with Stan Phelps:

Site(s) mentioned:


Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here!

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

2 Comments, RSS

  1. […] as a brand’s having a sense of purpose (which Stan Phelps underlined in a recent podcast) has been correlated with 10x stock returns, I am convinced that a […]

  2. […] discussions — both companies do share a stated obsession with the customer. As discussed with Stan Phelps in our recent podcast, being customer centric is a venerable intention and, presumably, sine qua non for a retailer. But, […]

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