Let’s Scramble! A Business Thriller to Learn How to Create an Agile Strategy with Marty Neumeier (MDE302)

Marty Neumeier
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Minter Dialogue with Marty Neumeier

marty neumeierMarty Neumeier is a best-selling author, having published such venerable books as The Brand Gap, The Brand Flip and MetaSkills. His latest book is Scramble, How agile strategy can build epic brands in record time. In this conversation with Marty, we talk about the creative process of converting a business book into a business thriller and the process of self-publishing. On the business side, we look at what are the keys to making an agile strategy work, the importance of design and new leadership skills, and how important the role of the Board is in today’s business world.

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate it.

To connect with Marty Neumeier:

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Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show in this podcast tab, on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes here!

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

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