February 2, 2020 The Importance of Making Your Brand Meaningful, with Maria Garrido (MDE358) BrandingMeaningfulnessPodcast Share this post: Minter Dialogue with Maria Garrido Maria Garrido is SVP of Vivendi, in charge of the Brand Marketing practice. She’s also Global Chief Insights and Analytics Officer for the Havas Group, and champion of the Meaningful Brands global study. In this conversation, we discuss some of the important findings in the study, the impact of meaningfulness for brands, how to bring and measure it? What are the limits and challenges of bringing meaningfulness into a business? How does Havas bring its own meaningfulness. In this conversation with Maria, we discuss the notion of meaningfulness, why it’s important to us on a personal level, and how it’s strategic for brands today and tomorrow. We’ll explore the Havas Meaningful Brand Survey they’ve been doing for the last ten years and the underlying lessons and evolutions. How much meaningfulness should you be looking to add into your brand, how to do it and how adding meaningfulness can differ between a start-up up through a multinational with a portfolio of brands. Please send me your questions — as an audio file if you’d like — to [email protected] Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate it. To connect with Maria Garrido: Maria Garrido on Linkedin Site(s) mentioned: Check out Havas’ Meaningful Brands study ————– Further resources for the Minter Dialogue podcast: Meanwhile, you can find my other interviews on the Minter Dialogue Show in this podcast tab, on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here! Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote and recorded with Stephanie Singer back in the late 1980s (please excuse the quality of the sound!). NEWSletter Subscribe to Minter’s Bi-Weekly NEWSletter and receive a free copy of the exclusive and updated 8 Golden Rules of an eReputation Your Gift For Signing Up 8 Golden Rules of an eReputation SUBSCRIBE! You have Successfully Subscribed! advertising, brand, branding, havas, Havas Group, Maria Garrido, meaning, meaningful brands, meaningfulness, Purpose, utility, Vivendi, Vivendi Group Minter Dial Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His newest book Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter has a new book on leadership, You Lead, How being yourself makes you a better leader, published by Kogan Page, that released January 2021. It's easy to inquire about booking Minter Dial here. View all posts by Minter Dial Previous post Next post
Managing the Ramp-Up & 5 Keys To Leading Your Business After the Lockdown | | Minter Dial May 20, 2020 at 7:16 pm […] immediately, certainly over the medium term as star employees start to feel the tug of doing more meaningful […]