What’s in a Name? Naming Your Company and Filling Your Brand with Meaning with Brad Flowers (MDE391)

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Minter Dialogue with Brad Flowers

Brad Flowers co-founded Bullhorn, an agency based in Kentucky, that builds confident brands with language and design. He’s also author of the new book, The Naming Book, 5 Steps to Creating Brand and Product Names that Sell. In this conversation, we talk about Bullhorn’s journey to becoming a b-corporation, managing an agency while traversing the social tensions and politically charged environment in the US, what you should be considering in how you brand and name your business and products, handling tensions and stress in business and how to make your business more meaningful and valuable.

Please send me your questions — as an audio file if you’d like — to [email protected] Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to rate it here.

To connect with Brad Flowers:

Other site(s) mentioned:

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Further resources for the Minter Dialogue podcast:

RSS Feed for Minter Dialogue

Meanwhile, you can find my other interviews on the Minter Dialogue Show in this podcast tab, on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes here!

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote and recorded with Stephanie Singer back in the late 1980s (please excuse the quality of the sound!).

***If you like my writing and are interested in fostering more meaningful conversations in our society, please check out my Dialogos Substack. This newsletter will feature articles on why and how we can all improve our conversations, whether it’s at home, with friends, in society at large or at work. Subscription is free, but if you see value in it, you are welcome to contribute both materially and through your comments. Sign up here:

2 Comments, RSS

  1. Great interview. Nice conversation about naming, Minter. Having read the book, it was fun to hear the author in his own voice. Here’s to more brands doing good and making the world a better place.

    • Glad you enjoyed Jim. It’s something I wonder about as an author myself: is the tone of voice in a book consistent with my real life voice!?

      Thanks for coming by. Here’s to making the world a better place!

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