brand strategy and design

Where is your Brand value added? The case of Value Extraction with Equivalenza

by Minter Dial | Aug 15, 2013 | Branding

As brand marketers, we spend our careers putting value into our proposition. That is what we are trained and paid to do. Agencies such as Millward Brown and Interbrand have created indices to evaluate brand equity via proprietary algorithms. Meanwhile, on...

Where is your Brand value added? The case of Value Extraction with Equivalenza

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Where is your Brand value added? The case of Value Extraction with Equivalenza

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