by Minter Dial | Sep 12, 2012 | Marketing
Few are the brands that have true staying power. Some keep on thanks to favorable market conditions (Standard Oil, but then woe betide the authorities!), an ongoing ability to pivot when necessary (IBM, Peugeot), or state protection (Boeing, Airbus…)....
by Minter Dial | Sep 11, 2012 | Branding
If you are on Twitter, you will have undoubtedly noticed how there are people have set up a systematized, automated process to follow and unfollow others on Twitter, in the hopes of “catching” a following. It is uninventive, uninviting and certainly...
by Minter Dial | Sep 5, 2012 | Business
On my recent trip to beautiful Sydney, AUS, I stayed at the Pullman Hotel at Olympic Park. Pullman is one of the higher end chains of the Accor Group (which also owns Sofitel, Novotel, Ibis and more), where I am a Gold Level client. This Sydney Pullman is a fine...
by Minter Dial | Aug 27, 2012 | Branding
Which day of the year is the most popular day for birthdays? The answer is that it depends… on the country and culture in which you live, and specifically onthe season and temperature. It also seems to depend on the source! Data source: NYTimes.com,...
by Minter Dial | Aug 23, 2012 | Branding
This year’s entering college class of 2016 was born into cyberspace and they have therefore measured their output in the fundamental particles of life: bits, bytes, and bauds. They have come to political consciousness during a time of increasing doubts about America’s...