Marketing to Gen Z: How to engage with a generation whose first gift was an iPad Forget millennials, there are new kids on the block. Generation Z, roughly speaking people who were born after 1995, are beginning to leave school and college, and enter the workforce. As...
With pressure on results, there are only so many ways that a company or brand can fill the gap. Along one axe, there is getting new clients while the other axe is getting more from existing clients. The former is known to be more expensive, the latter better for...
2014 is likely going to be remarkable less for introducing major innovations, and more for the new uses of existing technologies. The key differentiator will be in the mindset: are you for or against what is going on? It seems that we human beings like to put...
How to tag someone on LinkedIn if their name doesn’t come up?
