In the thick of the pandemic, where many countries went into wholesale lockdown mode, companies were mandated to work remotely. Under the principle of “you gotta do what you gotta do,” we all adapted as best we could, learning how to Zoom with or without a...
Minter Dialogue with David Meerman Scott David Meerman Scott, the man who invented newsjacking, a world renowned author (11 books), speaker and strategist on the key topics of sales, marketing and PR. His books include Real-Time Marketing & PR, a Wall Street...
Think for a second of how you open your email for the first time of the day. If you’re like me, you will scan the inbox and start by looking for the meaningful senders and messages, with a sneak peak on the subject. But before delectating the good emails, I...
Customer centricity has I believe entered the pantheon of buzzwords these days. It seems it’s been on everyone’s lips for a while now. TUI: classic case of a company saying they are “customer centric” Yet, surprisingly, some companies are only...
I’m a frequent traveller and enjoy exploring and comparing travel experiences every once in a while. Last week, I flew from London to Istanbul, to speak at the Digital Analytics Summit at the Boğaziçi University, on one of Turkish Airlines’ wide-body...
How to tag someone on LinkedIn if their name doesn’t come up?
