The use of digital tools, devices and platforms to enhance the retail experience seems like an obvious strategic fit. From the consumer’s standpoint, it is increasingly a must. Yet, brands are only timidly making forays in digital in retail...
Most serious retailers are now looking deeply at ways to go “digitail” aka exploit digital in retail. In other words, they are looking for ways to use and ‘manage’ digital tools, devices and platforms in the retail space for good...
As brands and retailers continue to up their game in stores via digital tools and devices (aka digitail), one can still observe that they are playing catchup with their consumer. It’s easy to tell how uncomfortable a brand is with the digital literacy of its...
In French, the word “digital” means “of the finger.” The French generally prefer the term “numérique.” In English, digital is basically the most accepted term covering all that which deals with the computer technology and/or...
The digital in retail blueprint… As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail. The question that retailers are asking themselves is how to use digital to...