September 11, 2013 How to use Digital in Retail? New infographic on “digitail” Retail Share this post: The digital in retail blueprint… As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail. The question that retailers are asking themselves is how to use digital to augment the retail experience. There are several axes as to how brands and executives are viewing the problem. Many come at it from a point of view such as: it’s a way to reduce costs (i.e. eliminate some personnel) it’s a way to capture customer data (CRM and other thoughts that tend toward big data…) it’s a way to control inventory (back office tie in with suppliers) it’s a way to innovate (it’s the next shiny object) it’s not (yet) relevant Certainly, digital is not necessarily right for all brands and/or outlets — and certainly not yet. There are plenty of back office benefits to using digital tools and platforms, including internal communications, inventory movement, etc. However, first, the real question that marketing managers and business executives need to be asking themselves is: what’s in it for my customer? {Click to Tweet!} In other words, what value added services can a brand/store provide to surround the base product offer. The customer journey Brands and retailers should orient their line of reasoning around the customer experience and, therefore, the customer journey. Herewith is a new infographic, created with help from Renaud Ramaud and Antonio Meza (artist). This infographic focuses on the different ways that digital can be used in retail. The customer journey is broken down into six segments: in the vicinity at the shop window in the store in front of the product payment customer service Digital in Retail Infographic Below the image (jpg), you will find a link should you wish to download and/or share the PDF! 4 keys to implement successfully digital in retail For retailers looking to inject digital into the consumer journey, several elements must be taken into consideration before investing: What objectives are you wishing to achieve and how will you be able to measure against that target? {Click To Tweet} Evaluate the technological platforms and, when launching, scrupulously test and learn to avoid unfortunate bugs. {Click To Tweet} Don’t underestimate the human factor. The staff will need to be brought in as partners with the requisite training. {Click To Tweet} Integrate the full team into the development, including IT, marketing, CRM, customer service, retail personnel and HR. {Click To Tweet} If you’d like to read more about digital in retail, I created another infographic, The state of digital in retail or “digitail” here. — I note that in this post’s title and in the past, I have referred to Digital in Retail as digitail. I recently met the people who trademarked the term in Europe: Human-Inside. So, herewith, a hat tip to Ludovic and his team. Kudos. I’d also like to give a hat tip to Barry Bourbon (@Gensler) and Dan Shust (@Resource) who did a great presentation at SXSW2013 entitled “Retail Rewired.” To download this PDF, click here. If you like this infographic, I hope you will consider signing up for the weekly newsletter to stay up to date with the latest digital news and analysis. Subscribe here. Your thoughts are more than welcome! NEWSletter Subscribe to Minter’s Bi-Weekly NEWSletter and receive a free copy of the exclusive and updated 8 Golden Rules of an eReputation Your Gift For Signing Up 8 Golden Rules of an eReputation SUBSCRIBE! You have Successfully Subscribed! customer centric, customer journey, digitail, digital in retail, human inside, infographic, Myndset Infographic, retail, shopping Minter Dial Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His books include Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's newest book on leadership, You Lead, How being yourself makes you a better leader, published by Kogan Page, was released January 2021. It's easy to inquire about booking Minter Dial here. View all posts by Minter Dial Previous post Next post
How to use Digital in Retail - NEW! Infographic... September 12, 2013 at 5:43 am […] As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail. […]
How to use Digital in Retail - NEW! Infographic... September 12, 2013 at 5:43 am […] As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail. […]
How to use Digital in Retail - NEW! Infographic... September 12, 2013 at 6:43 pm […] “ As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail.” […]
How to use Digital in Retail - NEW! Infographic... September 12, 2013 at 6:43 pm […] “ As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail.” […]
yendi September 13, 2013 at 3:33 pm Thank you for putting clarity in the development of new customer experiences loaded with so much technical terminology, and buzz words such as digitail.
yendi September 13, 2013 at 3:33 pm Thank you for putting clarity in the development of new customer experiences loaded with so much technical terminology, and buzz words such as digitail.
The Human in Digital - why digital gets personal September 26, 2013 at 4:19 pm […] Machines and brands don’t talk. People do. Digital devices and platforms are merely tools. When companies want to “get” digital, they must first “be” digital. In other words, the individuals in the company must be appropriately trained, guided and empowered to use the digital tools. When brands or retailers use digital in retail locations, the most common oversight is the lack of training for the personnel who are on the front line, interfacing with and accompanying the customers in the shop. I stress this point in the Digital in Retail infographic I recently published. […]
The Human in Digital - why digital gets personal September 26, 2013 at 4:19 pm […] Machines and brands don’t talk. People do. Digital devices and platforms are merely tools. When companies want to “get” digital, they must first “be” digital. In other words, the individuals in the company must be appropriately trained, guided and empowered to use the digital tools. When brands or retailers use digital in retail locations, the most common oversight is the lack of training for the personnel who are on the front line, interfacing with and accompanying the customers in the shop. I stress this point in the Digital in Retail infographic I recently published. […]
The Human in Digital – why digital gets personal « InsideDigital.org September 27, 2013 at 2:54 pm […] Machines and brands don’t talk. People do. Digital devices and platforms are merely tools. When companies want to “get” digital, they must first “be” digital. In other words, the individuals in the company must be appropriately trained, guided and empowered to use the digital tools. When brands or retailers use digital in retail locations, the most common oversight is the lack of training for the personnel who are on the front line, interfacing with and accompanying the customers in the shop. I stress this point in the Digital in Retail infographic I recently published. […]
The Human in Digital – why digital gets personal « InsideDigital.org September 27, 2013 at 2:54 pm […] Machines and brands don’t talk. People do. Digital devices and platforms are merely tools. When companies want to “get” digital, they must first “be” digital. In other words, the individuals in the company must be appropriately trained, guided and empowered to use the digital tools. When brands or retailers use digital in retail locations, the most common oversight is the lack of training for the personnel who are on the front line, interfacing with and accompanying the customers in the shop. I stress this point in the Digital in Retail infographic I recently published. […]
Social Retail - Examples around the world of how social media is being integrated November 26, 2013 at 4:50 pm […] appearing during the shopping experience. I tend to refer to this trend of digital in retail as digitail. Perhaps, 2014 will see a tipping point? For those digital activities that are customer facing, […]
Social Retail - Examples around the world of how social media is being integrated November 26, 2013 at 4:50 pm […] appearing during the shopping experience. I tend to refer to this trend of digital in retail as digitail. Perhaps, 2014 will see a tipping point? For those digital activities that are customer facing, […]
The 7 golden rules of using digital in retail January 12, 2015 at 12:28 pm […] is increasingly a must. Yet, brands are only timidly making forays in digital in retail (aka”digitail“). Brands with their own stores are often reluctant because of the risk and/or cost. Brands […]
The Human in Digital – why digital gets personal | | Minter Dial March 2, 2020 at 8:46 pm […] Machines and brands don’t talk. People do. Digital devices and platforms are merely tools. When companies want to “get” digital, they must first “be” digital. In other words, the individuals in the company must be appropriately trained, guided and empowered to use the digital tools. When brands or retailers use digital in retail locations, the most common oversight is the lack of training for the personnel who are on the front line, interfacing with and accompanying the customers in the shop. I stress this point in the Digital in Retail infographic I recently published. […]