by Minter Dial | May 14, 2015 | Leadership
When trying to drive digital transformation into your organization, have you ever noticed how most initiatives just seem to dissipate? It’s like when a stone thrown into a lake, where the sploosh and ensuing ripples just return to a placid surface. The...
by Minter Dial | Apr 21, 2015 | Leadership
Imagine a luxury brand that we shall call BrandLux. It has been around “Since 1848” and has a loyal, if aging,and sophisticated clientele. Its founder built the company on a slogan, “The Art of Magnificence.” It has values that are...
![Digital transformation for luxury brands – How to add value in a luxurious way [Infographic]](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)
by Minter Dial | Apr 9, 2015 | Digital Transformation
Luxury digital The digital strategies of luxury brands run the gamut from avant-garde (Burberry) to retrograde (e.g. Celine [LVMH] and most old-fashioned watch brands, such as Vacheron Constantin & Blancpain, that refuse to do eCommerce). Whether through...
by Minter Dial | Mar 29, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #139 — This interview is with Mikko Eerola, CMO of Idean, a global design firm, based in Helsinki, Finland. Idean works with the world’s leading companies, helping them to create long-lasting relationships with their customers,...
by Minter Dial | Mar 12, 2015 | Digital Transformation
If the issue of digital transformation is indeed more about mindset than money, one must ineluctably come to grips with the allocation of those scarce resources. This infographic, based on a survey of more than 300 top executives in the US, looks at the thorny...
![Digital transformation for luxury brands – How to add value in a luxurious way [Infographic]](https://www.minterdial.com/wp-content/uploads/2018/03/luxury-brands.jpg)
![Digital Transformation – More Than Resources, A Mindset [Infographic]](https://www.minterdial.com/wp-content/uploads/2018/03/transformation_infograph.jpg)
