Free For All or Niche For Me?

Free For All or Niche For Me?

by | Dec 7, 2021 | Branding, Business

The other day, I was presented with a new start-up where the entrepreneur said he was going after a niche. The problem was that the niche was defined as everything to do with health — the entire health market. Even if you might ultimately have the ambition of a...

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