by Minter Dial | Jul 22, 2013 | Marketing
Where is the sweet spot for luxury brands in digital marketing? I know that not a few luxury brands have been asking themselves this and other related questions about luxury brands digital marketing: How important is the brand’s “institutional”...
by Minter Dial | Jun 5, 2013 | Minter Dialogue, Podcast
Minter Dialogue #63 This interview is with Christian Holst, co-founder of The Baymard Institute, based in Copenhagen, a research firm focused on how to improve the user experience. In this conversation with Christian, we discuss the challenges of making a good...
by Minter Dial | Jun 4, 2013 | Retail
Inspired by a comment at a recent workshop, I thought I might apply my 5E’s of marketing into an eCommerce framework. eCommerce is a difficult business. The dirty little secret is that most eCommerce sites are not profitable, especially if one were...
by Minter Dial | May 20, 2013 | Retail
The expression, “Retail is Detail” has long existed. As digital becomes integrated into the retail experience, what is being termed as “digitail,” the notion of detail in digitail takes on a whole other scope and, potentially, level...
by Minter Dial | Mar 3, 2013 | Minter Dialogue, Podcast
Minter Dialogue #54 This interview is with Adrien Henni, co-founder and chief editor of East West Digital News, an English language media focused on the evolving Russian digital market. He is also advisor to FaberNovel, the innovation consultancy out of Paris....
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