What’s the state of play of our world today? I’m guessing that if you had to answer that question you’d have a hard time putting an accurate description into a short sentence. And if you’re like me, your explanation probably reflects more your...
Minter Dialogue with Jamie Wheal Jamie Wheal is polymath and coauthor with Steven Kotler of the global best-seller and Pulitzer Prize-nominated “Stealing Fire: How Silicon Valley, Navy SEALs and Maverick Scientists are Revolutionizing the Way We Live and...
Are you an on-time kind of person or one who is typically running late? I certainly strive to be the former, albeit not with 100% success. No one’s perfect, but whenever I hear someone start a sentence with “Sorry for being (or replying) late” or...
Minter Dialogue with David Meerman Scott David Meerman Scott, the man who invented newsjacking, a world renowned author (11 books), speaker and strategist on the key topics of sales, marketing and PR. His books include Real-Time Marketing & PR, a Wall Street...
In a conversation I had with Employer Brand maestro, Simon Barrow, we talked about the different between employer brand management and employer branding. Similarly, for brands as a whole, there is a radical rift between branding and brand building. The former is found...