by Minter Dial | Jun 14, 2014 | Leadership
In business, we often have to navigate between opposing forces. Take the need for confidentiality versus the spirit of innovation. There are some things that must be kept under wraps. For example, it might be a secret recipe, a pending new product launch or a...
by Minter Dial | May 22, 2014 | Branding
Many people have expressed doubts about the intelligence of Apple purported purchase of Beats Audio for $3.2B. On many points, I would certainly be tempted to agree with the criticism levied at Apple. The naysayers talk about: The price tag is...
by Minter Dial | Nov 9, 2013 | Minter Dialogue, Podcast
Minter Dialogue Episode #81 This interview, recorded on October 23, 2013, is with Greg Verdino, author and well-respected digital marketing expert. He comes from Digitas and Crayon (with Joe Jaffe), and most recently EVP Strategy at the Dachis Group, he has launched...
by Minter Dial | Sep 9, 2013 | Minter Dialogue, Podcast
Minter Dialogue #73 This interview, recorded on Sept 6, 2013, is with Vincent Ducrey, a repeat guest on my show, although previously on the French version of Minter Dialogue. In this podcast, we talk about the upcoming HUB FORUM 2013, 10-11 October in Paris, which he...
by Minter Dial | Sep 2, 2013 | Marketing
For the longest part of my career, I was trained to venerate “new.” Every sales cycle, it was all about the new product launch. Sometimes, for lack of anything better, it was just a new format or new size. At the very least, there had to...