For many years, I have been carrying a message about how marketing must evolve to include the 5E’s. The new model looks like this: But maybe I’ve been getting it wrong? I have been encouraging brands to focus on these 5E’s, applying them...
In this fast-paced world we are now all living in, one of the biggest things I see missing in people’s eyes is POSITIVE ENERGY. Too many people just seem to be running on thin air. Whether they are overtaxed by work, personal family life or an overdose...
When you close your eyes and imagine the sound of a barking dog, what does it conjure up for you? Context rules Is the image in your mind of a cute and cuddly dog you owned or own? Is it the neighbor’s annoying miniature schnauzer? Was it a snarly...
How to tag someone on LinkedIn if their name doesn’t come up?
