America: new market research needed!

Too tight to call? According to all the pre-Election media hype and poll results, the presidential elections in the US were “too tight to call” right up until the last minute. Yet, the final score in terms of electoral votes was a gaping 332 (62%) for...

The Olympics XXX – social if not sexy

Aside from the grand opening and closing shows, the resounding success of the whole event and overall excitement, the 2012 London Olympics were marked by three stand-out phenomena that all speak to an opening up of the world. Most notably, it was the first time that...

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