by Minter Dial | Mar 9, 2026 | Padel, Sports
The Overhead in Padel: Nobody Expects the Spanish Smash-quisition If you’ve come to padel from tennis, let me save you some heartache: your impression of your overhead is wrong. Not your technique — well, maybe that too — but your entire concept of the overhead....
by Minter Dial | Aug 16, 2016 | Marketing
As executives at brands continue to struggle to find the “golden route” to victory, there are those who have the right mindset and those who (wrongly) exhibit what one might call “Trump Card Marketing.” What does this entail? At its core, trump...