trust me not | Minter Dial

Trust me not marketing. Why some brands continue to lose the plot

by Minter Dial | Jul 24, 2014 | Marketing

Some brands are brought up on a particular style of communication. Type face, Pantone color, size and brand position are all highly regulated across a specific set of formats. Inked in so-called brand charters, these brands insist on a rigidly defined...

Trust me not marketing. Why some brands continue to lose the plot

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Trust me not marketing. Why some brands continue to lose the plot

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