by Minter Dial | Oct 12, 2010 | Marketing, Responsibility
Successful branding and marketing is no longer about selling a product at the right price, in the right place with the right advertising and promotions. A brand should express a personality, a sense of meaning, and, sometimes, even a sense of humor. In order...
by Minter Dial | Oct 11, 2010 | Social Media
The brand is, by definition, a quality reference, a specific universe and a vector of values. A brand is recognized for its quality and, in its domain, garners a reputation and expertise, which can lead to taking a position of authority and providing advice. All...
by Minter Dial | Oct 11, 2010 | Health, New Tech
Panasonic’s R&D has come up with a great new tool to help in elderly care. Essentially, the apparatus is designed to help wash infirm or elderly patients in hospitals, eliminating a laborious work for the nurses. As reported in the press release,...
by Minter Dial | Oct 10, 2010 | Entertainment
Found this drain cover, walking along Boulevard Madeleine in Paris, repainted in the form of a vinyl record. It is certainly not the new advertising platform of choice, but full marks for creativity. I suspect that, if I did a little Google image search, I might find...
by Minter Dial | Oct 8, 2010 | Marketing
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know...